The MarketReady Training program addresses the business practices and risks small farmers and ranchers must manage as they develop supplier relationships with restaurant, retail and wholesale buyers.

MarketReady was developed to assist producers and manufacturers in preparing to enter or expand into new food markets such as restaurants, commercial, institutional and retail markets. While significant opportunity exists to build on the demand for local products in local markets, many farmers are unprepared to meet the transactional requirements set by these buyers in order for them to manage their own food safety, insurance, product quality and traceability risks. The MarketReady training program has been developed to help better equip growers to more successfully enter new markets. The training is based around best business practices identified by buyers in these markets that are actively seeking local suppliers.