Marketing
UK Department of Agricultural Economics
The department works to provide knowledge and information that will assist in solving social and economic problems important to the state, region, nation, and international community through instruction (resident and off-campus) and research.
MarketReady
MarketReady was developed by Dr. Tim Woods to assist producers and manufacturers in preparing to enter or expand into new food markets such as restaurants, commercial, institutional, and retail markets. The MarketReady Training program addresses the business practices and risks small farmers and ranchers must manage as they develop supplier relationships with restaurant, retail, and wholesale buyers. While significant opportunity exists to build on the demand for local products in local markets, many farmers are unprepared to meet the transactional requirements set by these buyers in order for them to manage their own food safety, insurance, product quality, and traceability risks. The MarketReady training program has been developed to help better equip growers to more successfully enter new markets. The training is based around best business practices identified by buyers in these markets that are actively seeking local suppliers.
Kentucky Center for Agriculture and Rural Development (KCARD)
The Kentucky Center for Agriculture and Rural Development is a 501(c)(3) nonprofit organization established to facilitate agricultural and rural business development in Kentucky.
Kentucky Proud
Kentucky Proud is the official state marketing program for agricultural products. There is no charge to join. As a Kentucky Proud member, you can consult with Kentucky Department of Agriculture marketing specialists; apply for grants and cost share funds; buy promotional items at cost; display the Kentucky Proud logo; and take advantage of many more member benefits.
Kentucky Small Business Development Center (KSBDC)
The Kentucky Small Business Development Center provides valuable tools to help entrepreneurs make informed business decisions when planning to open a new business, purchase an existing business, or expand an established business.