Consumer, Sensory and Demand Studies
In collaboration with the FSIC, the Department of Agricultural Economics conducts consumer, demand studies, economic impact and feasibility studies.
Our clients can gather valuable market analysis and product placement information to develop overall business strategy. Data from these studies can assess consumer willingness-to-pay and product feature preferences such as formulation or packaging. Through regular surveys of Kentucky consumer households and the ability to work with panels nationwide, the FSIC can provide timely market information. The FSIC provides services to farming communities, manufacturers of all sizes and to industry or government associations.
Please contact Dr. Tim Woods at fsic@uky.edufor more information regarding a Consumer Demand study.